Analytics company Heap raises $11M



Heap announced today that it has raised $11 million in Series A funding.

We’ve written about the company’s “capture everything” approach to analytics before — it aims to collect data about every tap, swipe and other action that a user takes on a website or app.

CEO Matin Movassate said this should allow anyone at a company to answer any question they might have about user behavior without having to go through an engineer. In fact, Movassate said Heap is “most successful when it’s adopted by basically everyone in the organization and becomes the foundation for analysis across teams.”

He recalled that when he was a product manager at Facebook, there were many analytics tools available, but “despite all of that apparatus, it was really difficult for me to use data effectively.”

“It was always bottlenecked,” he continued. “By the time I’d get the answer to my question, I needed to loop in three different stakeholders.”

Heap has now raised a total of $13 million. The new round was led by NEA, with participation from Menlo Ventures, SVAngel, Initialized Capital and Pear Ventures.

Heap’s customers include Zendesk, Twilio, Optimizely and CrunchBase. Movassate said revenue has grown 4.5x in the past year, making the company cash-flow positive.

“With the growth that we’ve been seeing, bringing on more customers requires us to invest a lot more in headcount,” he said.



Source link

Reply

Pin It on Pinterest

Shares
Share This
NBC tries to promote karate for 2020 Olympics, shows taekwondo
Ala. lawyer busted trafficking methamphetamine, 369 grams seized
Former Cuomo aide killed in crash on Long Island Expressway
Critics rip Cuomo plan that combines tax and wage subsidies
Oil prices fall as analysts say August price rally has been overblown
Asian shares slip, dollar stands tall on Fed hike bets
Japan Inc unenthused over Abe's stimulus, BOJ easing: Reuters poll
Facebook can climb more than 20 percent on ad growth: Barron's
Singapore Luxury Real Estate: Back to a Buyer's Market
Sail The Seven Seas With Ease In The Oyster 625 Bandido
The Montblanc Meisterstück Is On Point
The Wining Wines of the 2015 En Primeur Campaign
Can’t believe you ate the whole thing? Blame ‘false hunger’
Lead in NYC tap water is a danger despite quality system
Seattle toddler speaks first words after nearly drowning
Humans first infected Neanderthals with herpes, tuberculosis
Barbra Streisand Tells Apple to Fix Siri's Pronunciation of Last Name
Watch Metallica Debut Punishing 'Hardwired' Live at Minneapolis Concert
Matt Roberts, Original 3 Doors Down Guitarist, Dead at 38
Frank Ocean Reflects on Creating 'Blonde' in Tumblr Posts
Obama wants more choices for consumers using cable boxes
Sanders preaches economic equality at the Vatican
Senator calls out CUNY boss Milliken on campus anti-Semitism
Angry campaign making strange bedfellows out of bedfellows
Basketball Football Other Sports
SEE IT: Softball player pulls off behind-the-back bunt
Nets owner Mikhail Prokhorov’s office raided in Moscow
Isola: Phil Jackson no longer the cool, calm man on bench
Mobile Social
How carbon nanotubes could give us faster processors and longer battery life
Facebook’s new teens-only app Lifestage turns bios into video profiles
Looklive helps men shop by mimicking celebs’ styles