Farm-To-Bottle: The Importance of Going Organic With Your Spirits


Photo Credit: Shutterstock.com

In the last 100 years, the food and drink industries have experienced an immense transformation. As companies begin to take over and mass produce, naturally the demand for raw materials increases drastically, and the emphasis on quantity over quality tends wins out to meet demand. From bread to beer, we have found ways to make more, faster. 

This of course has also pressured agriculture into its own industrialization, creating a much larger, industrialized production processes to store, transport and transform such immense amounts of raw materials into final products. Today the industry uses chemicals that help force maximal yields in a shorter period of time, often generating collateral damage in health and in the environment.  

organic spirits

Photo Credit: Shutterstock.com

Further side effects have manifested in the lack of regard for sustainability, local farming and more. Flavor, for instance, has been deprioritized in lieu of volume and cost. In order to reverse this trend, varieties that may not as yielding must be rescued and agricultural techniques that may actually restrict growth, but provide complexity in flavor, need to be cultivated. In Oaxaca, Mexico, you can still walk into a market and find two apparently identical chilies with various pricing. While they appear to be the same, the expensive one likely has sensorial qualities the other cannot provide.

The established spirit industry has solved this issue by obtaining services of “flavor scientists” in “flavor houses” that add extra tastes at the end of the production line. This is instead of looking for the best raw materials and carefully choosing a production process that keeps the richness of their flavors throughout their production into spirit.

organic spirits

Photo Credit: Shutterstock.com

Most large producers look for a plain base spirit that can be then aged or flavored within the lax limits each category allows. Consistency has become the ultimate industry commitment to keeping consumers happy. Through marketing, they have been able to create more interest around generating an emotional connection to a brand over the product itself. There is an opportunity for sensorial quality to be a superior attribute above consistency, even if many times some variability may exist. We need to start seeing spirits as agricultural products that can and should have some level of change.

organic spirits

Photo Credit: Montelobos Mezcal

The spirit industry is a hyper-concentrated one where very few companies and brands sell the vast majority of litters in the world. By allowing diversification within the spirits industry, with new approaches and propositions, we can keep the immense cultural and biological possibilities behind it alive. Millions of tons of agricultural raw materials are transformed into spirits every year. Raw materials include barley, corn, rye, wheat, sugarcane, grapes, potatoes, apples, and agave.   

Organic agriculture provides an opportunity for the spirit industry not only to make healthier and environmentally-friendly products, but for new generation of brands and distillers to value and capture flavor through craft, by accessing better quality raw materials. Organic agriculture permits a farm-to-bottle approach where sustainable and local raw material become culturally-enriched spirits, capable of exhibiting high quality in flavor, promoting local economy, and more diverse and interesting commercial propositions.





Source link

Reply

Pin It on Pinterest

Shares
Share This
NBC tries to promote karate for 2020 Olympics, shows taekwondo
Ala. lawyer busted trafficking methamphetamine, 369 grams seized
Former Cuomo aide killed in crash on Long Island Expressway
Critics rip Cuomo plan that combines tax and wage subsidies
Oil prices fall as analysts say August price rally has been overblown
Asian shares slip, dollar stands tall on Fed hike bets
Japan Inc unenthused over Abe's stimulus, BOJ easing: Reuters poll
Facebook can climb more than 20 percent on ad growth: Barron's
Singapore Luxury Real Estate: Back to a Buyer's Market
Sail The Seven Seas With Ease In The Oyster 625 Bandido
The Montblanc Meisterstück Is On Point
The Wining Wines of the 2015 En Primeur Campaign
Can’t believe you ate the whole thing? Blame ‘false hunger’
Lead in NYC tap water is a danger despite quality system
Seattle toddler speaks first words after nearly drowning
Humans first infected Neanderthals with herpes, tuberculosis
Barbra Streisand Tells Apple to Fix Siri's Pronunciation of Last Name
Watch Metallica Debut Punishing 'Hardwired' Live at Minneapolis Concert
Matt Roberts, Original 3 Doors Down Guitarist, Dead at 38
Frank Ocean Reflects on Creating 'Blonde' in Tumblr Posts
Obama wants more choices for consumers using cable boxes
Sanders preaches economic equality at the Vatican
Senator calls out CUNY boss Milliken on campus anti-Semitism
Angry campaign making strange bedfellows out of bedfellows
Basketball Football Other Sports
SEE IT: Softball player pulls off behind-the-back bunt
Nets owner Mikhail Prokhorov’s office raided in Moscow
Isola: Phil Jackson no longer the cool, calm man on bench
Mobile Social
How carbon nanotubes could give us faster processors and longer battery life
Facebook’s new teens-only app Lifestage turns bios into video profiles
Looklive helps men shop by mimicking celebs’ styles