HeyMarket, mobile CRM for text messaging, stops you from drunk texting your customers

Like most stories worth telling, this one begins with bad time management.

The day I was set to fly out to San Francisco, I was on the road with a friend driving to Chapel Hill from Chicago. By the time I got back, I had just under an hour to pack for my new home. I got to the airport 20 minutes before my flight and clutched a miracle. Unfortunately, my checked bag was not as lucky.

It was subject to a random screening and didn’t make it onto my flight as a result. When I got to the TextChat Deltaairport, I immediately contacted my airline and a process to deliver my bags was set in motion. The next day I received a text message to coordinate the delivery and everything was solved.

Unfortunately, not every business-to-consumer text-message interaction goes this smoothly. Amit Kulkarni had just bought a used coffee table from a small shop and the owner offered to have it delivered same day. The owner collected Amit’s cell phone number, coordinated the delivery, and dropped off the table.

“About a month later, I got a text message from the same shop owner on a Saturday morning saying ‘sorry about last night, I was really drunk but it was good to see you,’” recalled Kulkarni.

The result became HeyMarket. Kulkarni and his co-founder, Manav Monga, discovered that thousands of businesses, large and small, were using text-messaging to communicate with customers. Employers were collecting credit card information on their personal cell phones.

HeyMarket enables professionals to use their phones to text with customers using a separate assigned phone number. This provides a veil of security to business owners and allows them to have a unique professional presence. Users send texts from HeyMarket while customers receive the messages as normal text messages.

The platform offers basic CRM features so business owners can develop relationships with clients. Business owners can use templates to insert names, photos, and annotations.

If real estate agents need to show photos of houses to prospective buyers, they can annotate them and then attach the photos within HeyMarket. The platform will auto-stitch them together and assign a URL that the homebuyers will receive. This eliminates instability and increases speed when sending large packages of data.

HeyMarket is optimized for teams. In the real world, multiple functional units are involved in a single transaction. Someone in sales must coordinate with delivery and installation. It’s easy to add and subtract participants within the platform. If a salesman with critical information adds in a delivery contact, the contact will only be able to see dialog initiated after they were added. Once they are removed they can’t see further conversation.

About a month later, I got a text message from the same shop owner on a Saturday morning saying ‘sorry about last night, I was really drunk but it was good to see you’

— Amit Kulkarni

Because HeyMarket operates separately from personal cell phone numbers, businesses can maintain customer relationships even if the employee with the original contact leaves. As a CRM, HeyMarket offers analytics that wouldn’t be available to businesses that simply text with customers. Professionals can see which photos were viewed and get impression feedback on messages. Users can quickly identify which leads are hot and which are cooling and could use a followup with lists and reminders. One other useful feature of HeyMarket is scheduling. Business users can quickly identify free times and forward them via text message to customers using templates.

The HeyMarket team is focused on small businesses but has also developed partnerships within companies like Best Buy so that theater specialists can maintain relationships with key customers. The biggest challenge to the team will be overcoming the ingrained habits of people.

“It’s up to the founders to make switching costs worth it for customers so they don’t revert back to using their generic texting app,” added Michael Dearing of Harrison Metal.

HeyMarket has been funded with a $2 million Seed from Harrison Metal, IDG Ventures and Precursor Ventures.

The team is also rolling-out a web-app and plans to experiment with bots in the future. HeyMarket will cost $4.99 a month per user. Premium tiers are forthcoming.

Source link


Pin It on Pinterest

Share This
NBC tries to promote karate for 2020 Olympics, shows taekwondo
Ala. lawyer busted trafficking methamphetamine, 369 grams seized
Former Cuomo aide killed in crash on Long Island Expressway
Critics rip Cuomo plan that combines tax and wage subsidies
Oil prices fall as analysts say August price rally has been overblown
Asian shares slip, dollar stands tall on Fed hike bets
Japan Inc unenthused over Abe's stimulus, BOJ easing: Reuters poll
Facebook can climb more than 20 percent on ad growth: Barron's
Singapore Luxury Real Estate: Back to a Buyer's Market
Sail The Seven Seas With Ease In The Oyster 625 Bandido
The Montblanc Meisterstück Is On Point
The Wining Wines of the 2015 En Primeur Campaign
Can’t believe you ate the whole thing? Blame ‘false hunger’
Lead in NYC tap water is a danger despite quality system
Seattle toddler speaks first words after nearly drowning
Humans first infected Neanderthals with herpes, tuberculosis
Barbra Streisand Tells Apple to Fix Siri's Pronunciation of Last Name
Watch Metallica Debut Punishing 'Hardwired' Live at Minneapolis Concert
Matt Roberts, Original 3 Doors Down Guitarist, Dead at 38
Frank Ocean Reflects on Creating 'Blonde' in Tumblr Posts
Obama wants more choices for consumers using cable boxes
Sanders preaches economic equality at the Vatican
Senator calls out CUNY boss Milliken on campus anti-Semitism
Angry campaign making strange bedfellows out of bedfellows
Basketball Football Other Sports
SEE IT: Softball player pulls off behind-the-back bunt
Nets owner Mikhail Prokhorov’s office raided in Moscow
Isola: Phil Jackson no longer the cool, calm man on bench
Mobile Social
How carbon nanotubes could give us faster processors and longer battery life
Facebook’s new teens-only app Lifestage turns bios into video profiles
Looklive helps men shop by mimicking celebs’ styles