Pokémon Go drives a surge in smartphone backup battery sales



Early on in the Pokémon Go hype cycle, there were signs that players were driving a significant uptick in sales of backup batteries, like the Mophie units you may be familiar with that offer USB connections for topping up mobile devices while you’re away from an outlet. Now, research from analytics firm NPD Group goes beyond early anecdotal evidence to show that in fact, unit sales across the portable power pack segment saw a 101 percent spike in the two weeks spanning July 10 and July 23, as compared to the same period last year.

Overall demand for mobile batteries has been high in general this year – NPD days sales are up 35 percent year-over-year on a 12-month measure as of June 2016. But between that time and the launch of Pokemon Go in early July, the tracker was actually showing a slowdown in sales for the category overall, with only a four percent increase for the six weeks prior to Go’s debut. Total sales for the two weeks where the big Go spike occurred were at almost 1.2 million units in total.

The growth wasn’t necessarily entirely organic: backup battery makers have been pitching press and customers alike hard with the Pokemon Go angle. RAVPower had reps on-hand at a meetup event in San Francisco for the game, and Griffin offered a discount on units to capitalize on similar outings. And in a Fortune article, RAVPower, Scosche and Anker all said they saw considerable uplift in sales for their portable powerhouses.

This is obviously good for companies that make portable smartphone chargers, but its’ not great for users, and not just because of added expense. The batteries that power most of our mobile computing devices measure their effective life in cycles – that is, the more times you fully deplete them and then charge them up again, the shorter they’ll last. Go sessions rapidly reducing charge means more cycles, which means less time until you need to get the battery swapped out or buy a new phone, external powerbanks or no.

But enough fun-policing: The bottom line is that a mobile game with the consumer reach of Pokemon Go can have significant impact on the broader ecosystem, even beyond the realm of people directly targeting the market like companion app makers.

Featured Image: PokemonGoItems on Etsy



Source link

Reply

Pin It on Pinterest

Shares
Share This
NBC tries to promote karate for 2020 Olympics, shows taekwondo
Ala. lawyer busted trafficking methamphetamine, 369 grams seized
Former Cuomo aide killed in crash on Long Island Expressway
Critics rip Cuomo plan that combines tax and wage subsidies
Oil prices fall as analysts say August price rally has been overblown
Asian shares slip, dollar stands tall on Fed hike bets
Japan Inc unenthused over Abe's stimulus, BOJ easing: Reuters poll
Facebook can climb more than 20 percent on ad growth: Barron's
Singapore Luxury Real Estate: Back to a Buyer's Market
Sail The Seven Seas With Ease In The Oyster 625 Bandido
The Montblanc Meisterstück Is On Point
The Wining Wines of the 2015 En Primeur Campaign
Can’t believe you ate the whole thing? Blame ‘false hunger’
Lead in NYC tap water is a danger despite quality system
Seattle toddler speaks first words after nearly drowning
Humans first infected Neanderthals with herpes, tuberculosis
Barbra Streisand Tells Apple to Fix Siri's Pronunciation of Last Name
Watch Metallica Debut Punishing 'Hardwired' Live at Minneapolis Concert
Matt Roberts, Original 3 Doors Down Guitarist, Dead at 38
Frank Ocean Reflects on Creating 'Blonde' in Tumblr Posts
Obama wants more choices for consumers using cable boxes
Sanders preaches economic equality at the Vatican
Senator calls out CUNY boss Milliken on campus anti-Semitism
Angry campaign making strange bedfellows out of bedfellows
Basketball Football Other Sports
SEE IT: Softball player pulls off behind-the-back bunt
Nets owner Mikhail Prokhorov’s office raided in Moscow
Isola: Phil Jackson no longer the cool, calm man on bench
Mobile Social
How carbon nanotubes could give us faster processors and longer battery life
Facebook’s new teens-only app Lifestage turns bios into video profiles
Looklive helps men shop by mimicking celebs’ styles